Skoda

The Mandate:
• Establish a consistent, sustainable on-ground marketing plan pan-India, basis the brand, dealership, local demography and target volume needs.
• Optimize marketing budget utilization with focus on lead generation.

Solution proposed and undertaken: As the centralized agency for all experiential & brand experiences, the agency basis insights recommended and undertook the following way-forward solutions:
• The automobile market with the various premium luxury brands at play in the passenger car segment was cluttered and the brand identity was being diluted at various levels.
• maintain the international brand CDCI across to maintain a clear visual differentiator for brand Skoda for its Indian target audience and undertook to ensure the same across the geography for all Brand presence.


• The dealership was focused on sales but needed a consistent funnel of fresh leads.
• The agency worked closely with the client marketing team and established quarterly calendars with a clear budget plan for each dealer region. The data was collated centrally by the agency and processed / filtered, ensuring data lifecycle management with minimum loss.